ENCODING AGRICULTURAL DISCOURSE IN THE CONSTRUCTION OF AGRARIAN LITERACY OF FARMERS IN THE MASS MEDIA

Agricultural discourse is the result of conveying a message to increase agrarian literacy community become agriculturally literate. The goal this research obtain an objective picture about text structures, social cognition, and contexts used in construction agricultural establish farmers. uses qualitative method with symbolic interactionism design study way interaction constructed developed. data collection methods were documentation content review. sources for newspapers YouTube. analysis descriptive stages identification, classification, interpretation. results show that (1) structures include elements semantics syntax, (2) forms cognition utilized by speakers shape are person schemes, role event (3) influence carrying out encoding food security sovereignty, consultants, millennial